Online shopping is getting popular because of its simplicity and convenience in buying and selling processes. Online shopping provides a wider range of product options to buyers and provides the same at discounted prices to customers. Online consumer electronic purchases have changed the customer behavior in buying such goods increasing the scope.

According to reports of NPD(National Purchase Diary) in US, 2/3 of customers search on the Internet for consumer electronics and half percent of customers purchasing trough online shopping. As per this report major online translations took place via the computer devices.
On September, 2011 NPD reported the online purchasing consumer electronics like, computers reported 34%, e Readers reported 32%, digital cameras and computer accessories with 30%, table computers with 29%, camcorders and blue ray players with 21%, home audio players with 20% and television with 19%.

Customers are getting awareness on online shopping. Online purchases and direct retail purchases prices are equal in the market. In online purchases consumer electronics taking major percentage. Consumer electronic companies increasing