Over the years the auto industry is using different types of marketing techniques. Most of them are direct interaction with customers or campaigns by the dealership firms. These are still continued by the dealerships. As well the auto dealerships have adopted the digital marketing tool because of its profound power and versatility. The Internet enables the auto dealers to advertise in different ways like video advertising, email marketing, search engine marketing, etc. Now we will see the options available for the auto dealerships in digital marketing.
- Mobile marketing: Mobile marketing is one of the recent option in the digital marketing world. All the businesses are still experimenting with this. Almost every one in the present days have a mobile phone. It will help very much to the auto dealerships to target on a specific area. The mobile marketing has a wide range of ad delivery system. Those are SMS, quick response codes (QR codes), bluetooth, mobile applications and mobile websites. Through the mobile applications and the mobile websites, the dealer can give the ads to the user. And the major advantage is it provide the location based services, through recognizing the location by tracking their phone.
- Social media marketing: Social media marketing is one of the fastest growing digital marketing technique among the auto dealers. By using social media marketing websites like Facebook, Twitter, Google+, LinkedIn, etc., auto dealers can target the specific demographic people. It is the most cost effective and well resulted option among all the digital media marketing options. But it needs much effort and innovation from the dealer sides.
- Inbound marketing: Inbound marketing is little different from other digital marketing options. Here the customer finds the auto dealership, instead of auto dealer find the customer. When the customer has a need or want to get the vehicle he used to search in the Internet for the information and find the dealer details. The inbound marketing is mostly based on search engine optimization. The better the visibility in the search engine results pages the better the inbound marketing campaign success. The other ways to get the customers in inbound marketing are blog posts, social media, participation in communities, etc.
- Search marketing: The search engine marketing is also called as pay per click marketing. The search engines offer the businesses to place their ad in the search engine results pages at a specific place. They will charge the businesses based on the clicks earn for the ad. You can keep a limit for the clicks or money. It is mostly based on the keywords. If you want the popular keywords for your dealership to display in the search results, you need to pay more.
Most of the auto dealers use their own unique method of marketing options. Decide what is the best for you to promote your auto dealership business through digital marketing.