With increasing applications of online advertising, there is a much anticipation about its growth and implementation in future. Let us know about the few future trends of online advertising.

Future environment: The online competition will increase between the advertisers and there will be increase in entries of barriers for the marketer. The social networking is the new trend to follow.

Elements of online searching in future will increase in: video search, personalized content local search, mobile search, news reviews, social search etc.

Social Internet: Customer support will increase. It gives an advantage that pleases their guest.

Email Marketing: It will become very cost effective and more sophisticated. It will create more effective customer relationship.

The above are the future trends of online advertising.

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But the main problems for the automakers are the rise in the oil prices and the GM says that the gas prices could top $4 a gallon this year. The amount of sales also depends on the number of jobs created in different industries, easier credit and a continued flow of attractive and affordable vehicles. Although unemployment begins to fall, people still have less disposable income, in the great middle of the market. The consumer are looking for the cars which are economical.

Although gas prices are raised the truck sales went to 18 percent and as well the sales of the cars also increased in the year2010. The lenders are also found to be taking reasonable risks. Auto loan approval rates for consumers with FICO scores from 620 to 749 are seen to be recovered to 85-90 percent range from 75 percent in late 2009, according to CNW Marketing.

To satisfy the consumers and to protect them from the higher gas prices, automakers are introducing lot of hybrids in to the market which uses electricity as the fuel. Many leading automakers released their hybrids like Chevrolet Volt, Nissan Leaf, Prius V, Ford Focus EV, Fiat 500 and the Chevrolet Sonic etc., This shows that the industry is serious about taking fuel economy to a higher level.

Mobile advertising can be done as a Mobile Web Banner or Mobile Web Poster, SMS advertising, MMS advertising, advertising within mobile games and mobile videos, in-application advertising etc. Through mobile advertising two way communication is possible i.e. the business can send information to the owner and also can receive the feedback from the customer. As mobile is an interactive mass media, advertisers send the message to one of the customer as advertisement on mobile, and the same message is forwarded to a friend of the recipient. This allows users to become a part of advertising campaign and also increases the market.

With the advent of 3G, mobile advertising has become very easy because 3G provides services like faster data connectivity, uninterrupted video streaming on mobile phones, exchange of heavy pictures and videos, increased call volumes and support for multimedia data applications.

Mobile advertising plays an important role in the SMS marketing because the SMS is sent directly to the mobile phone of the target audience by using a mobile device. To get a wide response for a mobile advertising campaign the best way is to deliver the message through SMS to the customers.

The effectiveness of a mobile advertising campaign can be measured in number of ways like click through rates (views), conversion rates, such as click-to-call rates and other degrees of interactive measurement.

According to research, nearly 70 percent of U.S small and medium size businesses (SMBs) use social media, nearly double the number two years ago.

Also report states 30% of small businesses and 61% of medium-sized businesses say they find social media very productive.

This makes clear that SMBs are stepping into social networks and perhaps experimenting with things like blogs and Facebook pages.

As per the reports, the following are the top 5 activities in which U.S small businesses participate:

• Keeping in touch with customers: 66%
• Advertising/promotion for your business: 42%
• Blogging: 39 %
• Keeping in touch with business partners: 39 %
• Sales/marketing: 36 %

The other reasons why SMBs prefer social media:

1. Social media’s low commitment nature
2. The differentiation of products and services
3. Establishing and maintaining credibility

]]> http://big-trend.com/2011/01/smbs-using-social-media/feed/ 0 http://big-trend.com/2010/11/get-high-search-rankings/ http://big-trend.com/2010/11/get-high-search-rankings/#comments Sun, 21 Nov 2010 14:24:01 +0000 Fernando http://big-trend.com/?p=524 The main objective of every website is to rank top on the search engines. This is possible when the people search for your website with the related keywords. Basically you should know the factors, which influences the search engine ranking, so that you can focus your efforts on them.

There are two main factors that influence your website in search engine rankings. They are on-page factors and off-page factors. The on-page factor influences directly on your website and are hosted on server such as, content, Meta tags and header tags. While the off-page factors encompasses things that affects outside the website and influences your rankings such as, link popularity.

Things you can do to improve search engines rankings
Good content, Page titles and Meta tags are the three major factors to increase your website ranking on search engine results pages. Beside these 3 things there are few other things that can improve your rankings. They are:

• Use Target Keywords in the Content: Find the keywords that users frequently type in the search engines to find their sites. Get these target keywords in the content of your pages, in titles, in tag descriptions and at all the places where they make sense in real sentences.
• Get High Value Links: The efficient way to determine High Value Links is to install Google Toolbar and use the Google’s Page Rank to determine link value. This is because if there is more High Value Links it can lead to better search engine popularity. It is better to have few high quality linking than the than many irrelevant links.
• Relevant Value Added Content: Append the appropriate value added content for your website. This includes articles, blogs, news, and relevant tools to your business or industry. If your site has 100 pages of good quality content then there is a possibility of ranking top, than the site that has only 10 pages.
• Create A Site Map: The major search engines like, Google, Yahoo have their standards for website rankings. It enables your visitors and search engines to navigate your website.
• Use More Text Than Images: To display all the essential names, content, or links use more text than images. Search Engines do not recognize text contained in images or flash content. If there is a need to use images, then always use the Alt tag to describe the link.
• Revisit Keywords On Regular Basis: There are several ways to search for the similar text and the search patterns vary frequently. You have to use the keywords according to those changes.
• Submit Site To Directories: These directories include Yahoo and DMOZ. DMOZ is the Open Directory Project and is used to power thousands of sites and directories. If your site is included in this directory it gets you links to 1000′s of other sites.

This information suggests the ways to improve the rankings of your websites at search engine results page. Besides these, you may also require some other suggestions, depending on your need.

Source: Marvist.com

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Role of Internet marketing in automotive industry
When it comes to the automotive industry, Internet marketing plays a huge roll.

• 24/7 services: Internet marketing brings 24/7 services to your business. As soon as you implement Internet marketing, your services are on air 24 hours a day, 7 days a week. Your services are made available to everyone through various Internet marketing methods like SEO, PPC, and Local search marketing etc.
• Cost effective and flexible: Marketing for any automotive company through traditional media is expensive and the length of time your ad is visible to your consumer is limited. It is different when it comes to Internet marketing. Internet Marketing is cost effective and stays visible for longer periods of time and also appeals to a wider audience. This helps your automobile business reach both your existing and potential customers more effectively.
• Improve credibility: Your website is an online representation of your business and it is your mouthpiece. All information about the company, and its products, are available on the website. Internet marketing provides your customers a place to read information about your business & services
• High returns on investments: Costs of Internet marketing for your business are significantly lower when compared to the costs traditional offline marketing methods; such as TV, radio, and print. Internet marketing can represent your automobile business in a better way too. You can laser-target your audience very specifically based on multiple categories such as zip code & city. This means, ROI for Internet marketing is far better when compared to offline marketing, which works on mass marketing basis.
• Two way communicative marketing: Anyone who searches for an automobile online should find your website in no time through online marketing. Search Engines provide an insight on how your potential customers are searching for services and their response to the various marketing methods you apply. There is two-way communication between you and your customers through Internet marketing unlike traditional marketing.
• Add value and satisfaction: Internet marketing adds value to your automobile business with its tailor made solutions that are suitable for you. There is great satisfaction knowing the result of each penny you spend on Internet marketing.

Your automobile business can achieve measurable and immediate results by implementing Internet marketing. Internet marketing can help make your website easy-to-find, user-friendly, and convert leads.

Source: Search Optics

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• According to latest FedEx Office of the Times National Small Business Survey, 42 percent of the small business owners are likely to spend more on marketing and advertising in this year.
• 46 percent will be spent on improving online presence.
• 44 percent will be sent on print materials, newsletters or direct mails.
• 43 percent would be spent on brochures.
• 39 percent will go for Yellow Pages listings.
• 37 percent each will go for fliers and signs, banners or posters.
• 36 percent will be spent for social networking.
• 32 percent for newspaper advertisements.

There was less expenditure by 34 percent of small business owners on marketing and advertising, previous year. Around 31 percent of the small business owners said that the decision had a negative impact on their business. Now-a-days because of increase in affordability and almost free options, there is increase in expenditure for marketing and advertising. Many of them are not cutting their spending. Marketing has a lot of benefits. Just some time and money are enough for marketing and advertising.

According to CDWs recent IT monitor, small businesses are investing hugely on IT by just following the large and mid sized businesses. Only 6 percent of small business owners are interested in hiring IT personnel in the next six month. There is not much increase in hiring when we consider investing. There is decrease in interest in hiring new IT professionals about 4 percent. It is a very good idea for investing in technology for all the small businesses. Now-a-days, there a lot of new innovative technology related products in the market. They will be very much helpful in increasing productivity and to operate more efficiently.

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Internet Revenues

• Retail advertising is the largest category of Internet ad spending which was 20 percent of revenues in 2009. It was $4.5 billion in the year 2009. There was decrease of $0.5 billion when compared to 2008.
• 16 percent or $3.6 billion was contributed by telecom companies in 2009. There was a 15 percent increase when compared with 2008 which was $3.5.
• 6 percent of the revenues which is $1.5 billion was accounted by leisure travel like airfare, hotels and resorts. There was just a very slight increase when compared with 2008 which was $1.4 billion.
• 12 percent of revenues which is $2.8 billion was accounted by financial services advertisers in 2009. There was 13 percent decrease when compared to 2008 which was $3.0 billion.
• 11 percent of revenues which is $2.5 billion were accounted by automotive advertisers. There was a 12 percent decrease when compared to 2008 which was $2.8 billion.
• 4 percent of 2009 revenues were accounted by entertainment which was $1.0 billion. There was a slight up when compared with 2008 which was $917 million.

OEM Market Share: There are 234 million Americans who have age 13 and above age people are using mobile phone devices for the 3 month average period ending in May 2010. LG is the second one after Samsung with 21.5 percent share, next one is Motorola, after this RIM and Nokia.

Smart phone platform market share: Smartphone users are 49.1 million people in United states at the time of the three-months ending in the May 2010. The top leading company was RIM in smartphone platform with 41.7 percentage of share in United States. Next one was Apple with 24.4 percent share and Microsoft with 13.2 percent of the share of smartphone subscribers.

Mobile content usage: The text messaging was used by 65.2 percent of subscribers on their mobile in U.S. in the month of the May,2010. And 31.9 percent of mobile subscribers used this browsers in U.S. 30 percent of the mobile audience used downloaded applications. 20.8 percent of the mobile subscribers are accessing the social networking sites or blogs in United States.

The above information is related to the market share of the mobile subscribers from February to May in 2010 in Unites States, according to comScore.

Among all US web enabled mobile users, 13% of the users are buying online according to the spring survey 2010 done by PriceGrabber.com. The percentage compared to the year 2009 has increased and in the year 2009 the it was 10%. Among five people of respondents whose income is $150,000, use the mobile devices rarely for shopping according to “The Luxury Institute”.

According to the report from “The Luxury Institute” on march,2010, the M-commerce usage by the affluents are as follows. The people who frequently use mobile devices for purchasing are 7%, 13% of the people use them rarely, 80% of the people never use their mobile phones for purchasing. When we take the case of ultra affluents, 17% of the people use them frequently, 10% use them rarely, 73% of them never used mobile devices for purchasing.

Among the popular items which are purchased by the affluents using the mobile devices are movie and event tickets. But, the ultra-affluents are using mobile phones for buying the designer bags, shoes, jewellery and automotive products.
According to The Luxury Institute, 7% of the affluents opted in to receive marketing from mobile phones, among the ultra- affluents 8% receive marketing from mobile phones.

Apart from shopping, they are using their smartphones for checking the product information for comparing the prices of the products, getting the descriptions about the products, For information regarding the store. Mobile shopping varies among the different mobile users. In general, ultra affluents are less interested for doing the activities like price comparison.

Among the 100 most popular websites in 2009, pure-play websites forms most of the majority. According to ITIF 2010 report, 94 percent of the top websites were of pure-plays, where as just 6 percent were of brick-and-clicks. Search, social networking, and entertainment sites contribute for more of pure-plays. Such operations will obtain billions of dollars in online advertising revenue and provide employment to hundreds of thousands of employees.

According to the rankings of OECD ICT Firm, the leading Internet firms (firms which sell all or the intense majority of their products and services online) are some of the most outstanding businesses of the past decade. The top ten Internet firms in the OECD’s study are Amazon, Google, AOL, Yahoo!, IAC/Interactive, eBay, E*TRADE, Expedia, TD AMERITRADE, and Yahoo! Japan. All these firms collectively earned $58 billion and employed 100,000 individuals in 2006, with income increasing by 77 percent a year since 2000.

Before a product is advertised, market research is conducted to know the reaction of consumer on the product. Television marketing should follow many strict standards (restrictions). Television advertisements have proved to be successful in election campaign of a politician as they influence the public views. In television advertisement, animated advertisements are very popular (Kellogg’s) and are long running (series of advertisements can be done). According to OECD communications outlook 2001, in US Television advertising shared 37% of total advertising revenue.

Advantages of TV advertising:

Though television advertising may not make an instant sale like search engine advertising, it strongly influences customers and slowly persuades the target market.

• Television advertising enables the product to hit large number of people (at regional and national level) in short span of time.
• Television helps in conveying a message (advertisement) with visuals, sound and action.
• Advertisements can also target local people with independent stations and local cable network channels.
• Different segments of people like children, house wives, young people are targeted by organization through different channels (cartoon) at different timings (time at which many people watch TV).
• They provide flexibility and selectivity options for customers to choose a product offered by many companies.
• Creative television advertisements can easily attract people and makes them to buy products. This is very advantageous for small businesses.

Disadvantages of TV advertising:

• Costs involved in television advertising is very high as it need to be repeated for many times and so it costs more to air advertisements on television channels.
• Television advertisements are short, so they do not convey more about the product.
• Television advertisements are sometimes obscure (mess up), as they do not show relevant information on products.
• If television advertisements are not creative then people do not show interest to see them and do not buy the products.
• Some times television advertisements will be in such a way that people do not believe it, so they do not buy the products.
• It is difficult to modify television advertisements unlike advertisements of print media.
• Producing a television advertisement involves hiring scriptwriters, actors, video editors, or an advertising agency. So, it is a complicated procedure.

Television advertisements have both advantages and disadvantages. When rightly chosen and right presented based on the purpose helps businesses to reach their target customers flawlessly.

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