Over the years the auto industry is using different types of marketing techniques. Most of them are direct interaction with customers or campaigns by the dealership firms. These are still continued by the dealerships. As well the auto dealerships have adopted the digital marketing tool because of its profound power and versatility. The Internet enables the auto dealers to advertise in different ways like video advertising, email marketing, search engine marketing, etc. Now we will see the options available for the auto dealerships in digital marketing.