In earlier stage of retailing business, retailers sell their product in a single channel of market but as times goes this trend is changed. Now they are perusing their business with the help of following multi-channels: brick-and-mortar stores, Websites, catalogs and call centers.

This new trend of retail business brought many comfort and easiness to the customers. In simple terms we can this as that type of retailing which has been able to offer a superior shopping experience and gain more loyal customers. Hence, by the strengths of multi-channels, consumers can expect high levels of shopping convenience, flexibility and personalization.

These channels offers can be an important differentiator at the time of economic slow down but these new retailing arises following question to the coming commerce business:

  • How much it will contribute to total commerce sale?
  • What kind of cross-channel shopping options will be good for shopper?
  • Advancement for multi channel retailer’s initiative.
  • Key challenges to develop multi channel retailing

Hence, this new trend has mix review on commerce and it could bring some major change to further commerce. A wide contribution to consumer shopping and other benefit may upgrade it to better track.