According to the online survey conducted by Elle magazine, women are fashionably shopping even in declining economic climate and spending more money. It was conducted in fall 2007 depending on a mixed scale of price sensitivity and annual expenditures.
Researchers recognized a “recession-proof shopper,” who has the average age of 29. She is affluent, with an average household income of $62,000. 65% women were in the workforce, and only 52% worked for full-time. Elle presents they are desirous shoppers with 57% spends $2,000 or more per year on clothes and 40% spends over $750 or more per year on accessories and footwear.
Most of them will be preferring to spend lavishly on shoes (75%), handbags (70%), beauty (68%), evening or special occasion products (63%), jeans (63%), jewelry watches (57%) and weekend clothes (52%), but not outwear/coats (41%) and workout clothes (18%).
It is estimated that in 2008, 53% of recession-proof shoppers will spend money more than they did in 2007.
Using a national population portion of women aged 18-49, Survey Sample International conducted the survey and recognized that 8% of all women, which almost equals 5.4 million consumers are recession-proof shoppers.